By Billy Hammond (Copyright AELS)

September 29, 2020

Japanese movies and TV shows seem to have always taken great pains not to show manufacturer’s brand names and a look at the labels used in props in Japanese dramas often is funny with dummy labels obviously done in haste pasted on beer cans and packages. The exceptions are when a manufacturer is a sponsor of the work, in which case the product gets brand overkill.

Perhaps the most ugly examples are the odd decals covering the brand insignia of cars. The Toyota, Nissan and other marks are quite large in size, so hiding them makes the car look rather fake and places the film or show itself further away from reality.

Movie and film makers are always fishing for sponsors for their works, but I wish they’d do it in ways that didn’t affect the realism of their projects.

ブランド名を隠す

日本の映画やテレビドラマは必死でブランド名を隠す。ドラマのビールのラベルやパッケージのラベルを見ると笑いたいときがある。慌てて作って貼ったことがバレバレだ。例外はメーカーが作品のスポンサーになっているときだ。その場合、製品がやたらに見せびらかされる。

最も醜い例は自動車メーカーのマークを隠す、変なカバーだろう。トヨタ、日産などのマークはかなり大きいなので隠すと目立つし、その作品の現実さから離れた嘘ぽさが協調される。

映画やフィルムメーカーさんは作品のスポンサーを随時探していると解るが、より上手にできないかな?

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English novels by Billy Hammond published by AELS

(AELS出版英語書籍リスト)

 

I. Majoh Gakuin and Hikari Juku – Japanese Witch Schools Trilogy

1. Majoh Gakuin & Hikari Juku – Japanese Witch Schools

2. Lost Witch (The second book)

3. Fate & Magic (The final book in the trilogy)

II. Brindle – Scryer Extraordinaire Trilogy

1. Brindle – Scryer Extraordinaire

2. Brindle – Scryer Extraordinaire – Returns

3. Brindle – Scryer Extraordinaire – Challenges (The final book in the trilogy)

III. Fantasy fiction set in Japan

1. 21st Century Ninja

2. Regressed

3. Japanese Woman

IV. Fantasy fiction set outside of Japan

1. Dimension Jumpers

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