By Billy Hammond (Copyright AELS)

There are a lot of Japanese TV commercials put out by companies that use professional child models to promote their products. Unfortunately, most of the child models over-act and fake their emotions to the point where they detract from the product. Children are less-skilled at hiding their feelings than adults, so they tend to overdo it when they’re asked to pretend they like something. The result is an ad scene that makes the product seem dubious.

There are a few extremely skilled child actors and models that can project sincerity, but they are relatively rare. On the other hand, there are a few companies that seem to be using the children of their workers and they tend to get the intended message across quite well; probably because they haven’t been coached by their parents/modeling arts teachers and aren’t getting paid. More companies should start doing the same and save on child model fees. I’m pretty sure they’ll get better results.

テレビ子供

テレビのCMにはよく子供のプロ・モデルが利用されている。残念ながら、殆どは演技過剰でその製品は嘘のように感じる。子供は大人よりも本当の感情を隠すには苦手なので親、モデル芸先生などに『これが好きように見せて』と頼むと大げさに演じる。その結果は観ている方が宣伝されている製品を疑うようになる。

他方では本当に上手な子供モデル・俳優がいる(例えば、子供達が言う『Edionの子』)が、その人数が少ない。逆に何社かが恐らく授業員の子供を使っている宣伝もある。それらの子供達は素直にメッセージを伝える。恐らく子供の収入に頼っていない親がいるからプレッシャーを感じていないからだだろう。他の会社もそれに見習えば、より信頼しやすい宣伝ができるに違いない。

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English books by Billy Hammond published by AELS

(AELS出版英語書籍リスト)

 

I. Majoh Gakuin and Hikari Juku – Japanese Witch Schools Trilogy

1. Majoh Gakuin & Hikari Juku – Japanese Witch Schools

2. Lost Witch (The second book)

3. Fate & Magic (The final book in the trilogy)

II. Brindle – Scryer Extraordinaire Trilogy

1. Brindle – Scryer Extraordinaire

2. Brindle – Scryer Extraordinaire – Returns

3. Brindle – Scryer Extraordinaire – Challenges (The final book in the trilogy)

III. Fantasy fiction set in Japan

1. 21st Century Ninja

2. Regressed

3. Japanese Woman

IV. Fantasy fiction set outside of Japan

1. Dimension Jumpers

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